I feel that the word modern has become an overused phrase because, well, everything these days seems to be "modern." Houses look modern, technology is all modern-looking, cars are modern. Everything is modern! What goes into the formula to make a business seem modern though? Well, here are a few items:
Really? Yes. You would think that being in the 21st century that everyone has a website, but that is simply not true. Many businesses still rely on word of mouth, paid paper advertisements, etc. Now, does a local diner need a website? Maybe not, but small businesses and any sort of company that provides a product or service worth displaying should have a website.
Your website is a potential customers first view of what you have to offer, so its helpful to have one.
Social media has officially taken over and there are so many choices, so what do you do? It really depends on your industry and there is no set rule. A photographer may want an Instagram as their main page, along with a Facebook, Twitter and Tumblr account to also have access to their photos.
Meanwhile, a marketing firm may have a Facebook and Twitter as their main pages and the occasional Pinterest post in a board regarding their industry filled with infographics. It really depends on your social media skills, but its good to have.
An SEO plan
What is SEO? I once did not get an internship because I didn't know what SEO was, but five years later I work with it every day--ah the circle of life. Anyways, SEO is important for any modern business. It the most basic terms, SEO is what you can do to your website, social media, etc. to gain footing on search engines.
You really want your website to be on the first two pages, so you can either do this paid or organically. I will keep this short and here is an explanation here on SEO, but basically every modern business needs to invest in it.
Besides tangible things a modern business also needs to think specific ways. Here are some non-tangible traits of a modern business
Openness to ideas
No longer are businesses bound to the hierarchy of workers because a happy workforce equals results. You do not want to be a figure-head like you see in decades past because workers want to feel as if they are a part of a company. Listening, altering and being open to many opinions is a new idea, but definitely something that works for businesses and employees.
Technology has made us mobile, so modern businesses have realized people WILL still work even if they aren't in a cubicle. I know of businesses that offer flex days where they can work from home. Work is still completed, but in the comfort of sweats and a nice homemade cup of coffee.
Due to the economy, many workers handle more than one job to make ends meet, so offering this type of philosophy of work/life balance to employees can lead to better work output and the ability for employees to balance multiple tasks efficiently.
Small business mentality
Whether a company is, in fact, a small business or a large corporation, no employee wants to be a number. This type of idea is new and many modern companies are trying to adapt to this change. Employees do not always need to be recognized for every single bit of their work, but it feels good when they are at least recognized as an employee.
Have any other ways businesses can be classified as modern? Leave us a comment!
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Socially Dedicated, a Philadelphia-based firm, provides marketing, content creation, public relations, business management consulting and social media management to small businesses. Check out our website or locate us on social media using the icons below.