We are in a world inundated with technology. Sometimes, this is a good thing but other times it can get overwhelming. Having to weed through every bit of technology to find something beneficial to you can seem impossible–but alas, it is not.
If you have created a business plan, then you know your needs and there most likely is a piece of technology out there that may be able to help you. Below is a small list of some of the best pieces of technology and how they can help different aspects of your business.
-Photoshop, Illustrator, a cell phone, and Hyperlapse
Maybe you are a company that creates things such as art, photography, food, coffee. A great way to market yourself is making small videos–such as DIY’s–to establish a following and customers. While Photoshop and Illustrator do cost a pretty penny, you most likely have a cell phone and can download Hyperlapse or other apps out there to create quick and cheap videos.
-Microsoft Word, Adobe Spark, Canva, Pinterest
If you have a public relations business or one that does consulting, you may want to create pieces of information for clients such as info graphics, marketing material and even a media kit for your end of the business. Microsoft Word comes with many basic templates and Canva, Adobe Spark and Pinterest give you already created templates with a little more flair to create the best possible work for your clients.
-Tweetdeck, Hootsuite, Facebook Scheduler, StatusBrew
For our social media mavens out there, it is time-consuming to create social media posts–especially for multiple clients. Luckily, technology such a Tweetdeck, Hootsuite and the others listed above have made creating posts painless, quick and passive. These platforms allow you to schedule posts in advance, have all your social media accounts on one dashboard (Hootsuite specifically does this) and also allows you to examine analytics and mass follow or unfollow (StatusBrew is best for this).
Grammarly is a blessing across the board. Whether you are a CPA and do taxes, run a clothing boutique, or even opened up a frozen yogurt store, you will need to write a small piece of writing at one point or another in the form of social media, a press release, or a newsletter. Grammarly allows your work to be edited on the fly, catch grammatical errors even without being in a word document platform such as Microsoft Word or WordPerfect. It definitely is worth the download.
What pieces of technology have made your business run smoother? Let us know!
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Socially Dedicated, a Philadelphia-based firm, provides marketing, content creation, public relations, business management consulting and social media management to small businesses. Check out our website or locate us on social media using the icons below.