Besides your resume and cover letter, the next most important piece of paper is your business card. Now, you do not necessarily have to own a business to have a few tucked away in your wallet, but a business card is definitely necessary for those who do own businesses.
One of the biggest problems small businesses owners run into is not being ready when networking. You may be able to give an elevator pitch, promote your business, but without having a business card to hand out--you might as well look like an amateur.
Below are ways to make your business card stand out among others in your industry--but please remember to create one!
Now there is a difference between being different with fonts and being careless. You never want to use fonts such as Comic Sans or Wingdings--except for rare circumstances, but it also doesn't make you stand out by using the traditional Arial fonts either. Sometimes, just adding a bolder font or a mixture of two different styles can help you stand out--examples are Eras, Tahoma or Impact.
A touch of color may make your business card pop where it needs to be. Whether that area is simply the logo or even key words within your business card you want to stand out. Make sure the coloring is tastefully done and that your business card does not turn into a rainbow mess--as that will not attract customers who may think you are disorganized or messy.
Many business cards have the essentials such as your contact and the industry, but are lacking a logo or tagline. Sometimes, just simply having a logo or catchy phrase attached to your business card can make you come across as more creative and serious--as you took the time to create a logo and tag line that are completely unique to your business. This may also carry over down the line once you are established as other famous catchphrases have lived on over time.
Long gone are the days when all you needed was a name, address, phone number and email address on your business cards. Now, it is almost necessary to add in your social media pages as well including Facebook, Twitter, Instagram and Pinterest as some that may be beneficial to your business. Most people tend to keep the front of their card with traditional information and leave the back as solely their links to social media. Also, using QR (quick response) codes on the back to link to social media pages have also become popular as they use less space.
A Customized Layout
Having the above pieces mentioned on a business card is great, but there is nothing worse than having a bland looking card. You took the time to add in font, color, social media and a logo or tagline to customize it, but why not bring it all together with a layout or design unique to yourself and your business. Keep your industry in mind and be creative with your approach and it will yield results whether you hand it out or leave it on a business card board or jar.
Keep in mind that you must do your research and see what is acceptable in your industry. Some markets such as the accounting or business markets do not need as much pizzazz as say the social media marketing industry which looks for flair and creativity. Use your knowledge as well as your unique approach to your business card layout and have fun with it. Your business card is a direct reflection of you--just in paper form.
Fun ideas for business cards:
1) Floral industry-Using flowers as letters or stems to write out your name
2) Accounting-Having your business card designed as an accounting spreadsheet
3) Social Media-Make your business card look like a social media platform based on your speciality (Facebook, Twitter, Instagram).
4) Pest Control- Tastefully using bugs you treat around your business card (front and back)
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Socially Dedicated, a Philadelphia-based firm, provides marketing, content creation, public relations, business management consulting and social media management to small businesses. Check out our website or locate us on social media using the icons below.