You are in business and it's been long enough to gauge whether you are meeting goals you made in your original business plan. Unfortunately, not everyone reaches those goals and it takes a judgement call to see whether you need to tweak or revamp your business plan. Here's a stress-free way to approach it, regardless of overhead.
Keep a journal from the day you open
Keeping a written log can help you be able to look at facts about your business (how many people came in, comments, critiques, etc.) so you have a working knowledge of what people may have said which may help revamp your business if it isn't where it should be. Working off of memory can be difficult, but having concrete facts will speed up the process of a business plan reboot.
Simple changes can go a long way
I remember working at a pool and one summer we lost so much money. Why? Because we had a bloated snack stand menu and lost so much money on unsold items. The next year we nixed items that five people or less bought over the entire summer. No one missed them or even noticed they were gone and we made a profit the next year. Sometimes, a change just means taking a few things off your shelves and inventory to save money--even small change adds up.
Maybe your original goal wasn't realistic
You may think your goal hasn't been met which means failure, but maybe it wasn't truly attainable based on your market, demographic, inventory, etc. Sometimes, it is easy to try and make your goals big, but it isn't always feasible and can make you feel like you failed when it reality all you were was a little overly-ambitious (not a bad thing). Take a look at your numbers, your reviews, and any other information and go back and take an honest look as to whether your goals COULD have been met or not. If not, re-vamp your goals more realistically and continue striving to meet them.
Ask your mentor
I always go back to mentors, but they are really important for information on success and failure. Having a second opinion and set of eyes may be the best way to approach why you haven't met your goals. Maybe you didn't advertise enough, maybe you need to look at whether your employees are representing your company the best they can, but this is hard to see from your eyes. Mentors know when something is failing or when it just needs a little TLC so trust in them and work towards a better future.
These are some steps to make sure that you just don't close up shop, hide under a blanket and feel like a failure. No one always gets it right the first or second or even third time. If you still have a viable business, then there is no reason not to revamp your plan, goals and make the company the best it can be.
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