The last qurarter of the year is almost over and most businesses are ramping up for the new year. As a freelancer or self-employed individual, you are also ramping up for the new year because you are your business.
Was 2017 a good year for you? Did you accomplish most, if not all, of your goals? Also, how did things change in 2017 and did your goals change as you did?
These are all a few things to consider when going into 2018, but the biggest thing to consider is yourself and how you are feeling as the owner and operator of your business or freelancing operations. If you are feeling like you are swamped, disenchanted, or just let down, then maybe it is time to see how you are spending your time as a self-employed individual.
A lot of times, when you are the sole person behind your business, you get overwhelmed by being your own CEO, accountant, administrative assistant, and all other functions, but perhaps it does not need to be so draining so you can focus on growing yourself and your business. Below are some strategies to help make 2018 a year of meeting goals and not just existing without change:
Hootsuite, Tweetdeck, Google Calendar, etc. all exist to make our lives easier. Perhaps, you spend too much of your time trying to promote yourself on social media or you find yourself unable to organize your paperwork. Taking one day per week to set up social posts or having an easy drag and drop location for all important paperwork is easier and can allow you more time to focus on engaging with old clients, finding new clients, and getting the work done.
Evaluate your contracts:
On a recent post we talked about evaluating contracts on a client basis, but not we are simply asking you to look at your contracts and what you are offering. Maybe you were a bit over-zealous and offered too much for too little? A re-write in your contract may allow you to take some tasks off your plate that simply take too much time. This may not help for existing clients, but moving forward having a clear idea of what you can handle and what is not worth the anxiety is a great way to continue to put out great work while also freeing up some of your time for other projects.
Condensing your business offerings:
We want to be everything and anything as freelancers and small business owners, so we tend to take on more than we can handle. While it's great to offer a lot of different services, if you are only mediocre at most, then you are not doing your best work. It is better to offer less, but offer quality service, than try to take on more than you can and only deliver so-so work. The same theory for being on too many social networks can also be carried over to handling too much different services with the theory that it is better to give two or three things 100% of your focus, than trying to be everywhere and give everything only 50%.
People tend to shiver when you say the word "outsource" because of the fear of money, but people tend to forget than sometimes having more people to do more tasks may bring in MORE money. Yes, you will have to pay any outsourced work, but if you hire on quality workers, you can take on more clients and perhaps make more--even with having to give someone a paycheck. Allowing yourself to free up your time and have someone else work for you may be a great way to make 2018 a little calmer.
You need mental clarity to really put out great work and if you are so clouded by many different tasks then you may not be doing your best. Let's all make it a point to create a clearer and more stress-free 2018 as freelancers. We have enough on our plates, so best to evaluate and give ourselves the room to grow our business and ourselves.
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Socially Dedicated, a Philadelphia-based firm, provides marketing, content creation, public relations, business management consulting and social media management to small businesses. Check out our website or locate us on social media using the icons below.