Your website may be the first piece of information a potential customer accesses when considering your product or service. It is easy to just put together a quick free website, but what really goes into a website that will draw a customer in and then potentially persuade them to make a sale or inquiry? Here's our list:
A unique layout
Wordpress (free) and other sites are wonderful because they offer a lot of different templates to choose from, but sometimes the templates seem to be overused--please note, my old Wordpress theme is a commonly used one so I am calling myself out. A great website is unique and adds a little flair to your business and you do not need to know how to code to accomplish this. Getting a hosting domain such as GoDaddy or HostGator and installing Wordpress can really add some uniqueness to your page.
What better way to brand yourself than a logo? It really should be part of your early business plan because you do not want to start picking up customers without a logo in place--if applicable to your business. It helps you identify yourself from the competition and to be honest, many tend to forget this step so remembering can put you ahead of the game on your website and businesses professionalism.
A responsive theme
Going back to the idea of a template or theme is the fact that it needs to be responsive. If you aren't sure what that means, it is just a theme that will adapt itself to the technology you are viewing your website on. Many people now browse on their phones so you need a website with coding in it that will make sure the website shrinks to fit a phone or tablet without losing any of the information.
Twenty years ago this would never have been a thought, but these days this is extremely important.
A clear way to contact your business
There is no excuse for not being reachable by your client base these days and the best place to make it easy for customers to reach you is on your website. Sometimes, social media gets cluttered, but most times websites are static with little change being made to them, so making a Contact Us page or even just adding your phone number and email address to the homepage can make a difference.
Just like a resume, most customers won't spend more than a few seconds on a page trying to find your information, so make it easy for them.
Social media links
It seems as though you cannot avoid social media, but it's basically a credential now for a company's reputation. If you are without any social media, people will tend to be less trusting of your product or service. Having simple icons on your website--which some templates come pre-populated with the code--of your social media accounts leave a simple way for customers to see what you are up to in real-time and follow you.
Plus, social media is a great way to share thoughts, photos and videos of what you do and your followers may pass your posts along to their followers.
The most important piece is left for last. Content is the absolute key factor in a great website for both obvious and technical reasons. The obvious reason is that you need content to begin to explain what you are about or you will just be sending people to a blank page. Content could include an About Me page, a blog, services you offer, etc.
The technical end of content is search engine optimization and keywords. Google and other search engines can grade your website which then determines its ranking on Google. If you have zero content, then you will never rank, but if you provide relevant content including keywords that people search for then you are already starting to slowly make your way up the ranks of search engines.
What are key things you look for in a website? Let us know!
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Socially Dedicated, a Philadelphia-based firm, provides marketing, content creation, public relations, business management consulting and social media management to small businesses. Check out our website or locate us on social media using the icons below.