You have the website, the business cards, the plan, the money, etc. but you failed to come up with one very important detail--the logo.
Website Magazine did a great article on the Source Credibility Theory and explained, "When a company logo and its website design work together, the two have the potential to trigger greater trust and interaction with the website at first glance. This means greater sales for e-commerce sites. However, the design of the logo and website must be credible. If not, over 90 percent of visitors will leave within 10 seconds according to Google Adwords."
A small business may look at creating a logo and be like "Well, only big name companies like Nike or McDonald's have logos, I don't need them," but what many fail to remember is that these large companies were once small like yours is now.
Chron.com stated that "Logos are a critical aspect of business marketing. As the company's major graphical representation, a logo anchors a company's brand and becomes the single most visible manifestation of the company within the target market." This statement couldn't be more on point and show just how important coming up with a logo really is.
There are different aspects that a logo must take into account, which is where you come in. You now your business, your product or service and most importantly: you. Now, the hard part is coming up with a way to create something that reflects all of these components to make your logo truly unique.
This isn't a time to rush and many small businesses without the money to pay for top designs work fast, create a logo that is messy, too large or small, or just does not make much sense. Consumers can usually tell someone who truly took the time to create a logo that will make sense on different platforms (website, business cards, social media platforms) and those who slapped something together just for the sake of having a logo--which never ends well. This means that it is okay to take some time, ask around to friends, family or a mentor and play around with ideas until you are content.
Logos also go back to the idea of standing out with your small business. Just as other aspects can make you stand out among the competition (unique idea, professional website, reviews) a logo can also help you because once consumers know and trust a brand, it is easier for others to recognize your company over others--which is known as brand identity and can be a very lucrative return on investment if done correctly and professionally.
The moral is, a professional logo can truly go a long way. Consumer can spot a competent company based on whether they have a logo or not and to what level the logo appears to be at. If you have a substandard logo, then you might have substandard services or products--in the customers eyes--so its best to come up with a well thought out logo that may even carry you over from a small business to a large company.
Socially Dedicated's team regularly contributes to our company blog. Check us out!
Socially Dedicated, a Philadelphia-based firm, provides marketing, content creation, public relations, business management consulting and social media management to small businesses. Check out our website or locate us on social media using the icons below.