We've talked about social media, business cards and other aspects of small business promotion, but what about the website? It seems as though many believe websites have become obsolete to social media--but in reality a website actually bears more importance overall, and I'll touch on why:
A website gives a sense of creativity and uniqueness:
Facebook will always be the same template as will Twitter, Instagram, etc. but a website is your way to customize a page about your company to your specifications. If you own a bakery you can always make the website interactive or bakery specific with graphics--and this idea can be carried over to any industry. Social media always you to reach out to people, but not show them anything more than words and still shots.
Websites can carry all the important information in one place:
It gets messy having to list each OTHER social media platform you have on every different page, but having a website allows you to have a contact page, social media links, and every bit of information in one location. As long as you get customers to get to your website, you will give them the ability to search through many different platforms in one place instead of having to search for your business all over the place.
It gives off a sense of professionalism:
While taking the idea of a website uses creativity, we can take it a little further. While social media set-up is fairly easy, website set-up can be more tedious--even with a pre-made template. It takes research, time and knowledge to get everything to the specifications you want. This shows you are willing to take the extra time to be professional with your customers as well. Remember, a professional looking website is the first thing many customers notice.
It can make you stand out:
Going back to the original statement of many thinking websites are obsolete means many are choosing not to make them anymore and relying solely on their social media presence. This can only take people so far and many customers will be turned off by a lack of website presence or even a business not coming up on Google search or Bing.
Websites will always be an important part of any business and should not be forgotten or pushed aside for social media--but should be working together to paint a fuller picture of your business.
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Socially Dedicated, a Philadelphia-based firm, provides marketing, content creation, public relations, business management consulting and social media management to small businesses. Check out our website or locate us on social media using the icons below.