Every year, freelancers and small business owners make new goals for the new year. Some may want to add another vacation into the mix while others may want to ramp up their offerings or gain more clients.
Whatever the goal is, you want to make sure you can accomplish it in the new year. Goals do change over the course of the year, but staying on track is always important to end each year on a high note and improve from the year before.
What is a great goal to create in 2018 that can actually cover many different goals simultaneously? Automation.
Automation can be what makes going on a vacation easier, can allow you to pick up more clients while doing less hands-on work, and can be a way to open up the availability to add more business offerings and spend less time doing non-essentials.
Below are a few quick ways to automate your business for 2018 and free up some time for your main yearly goals:
Social Media Automation:
Hootsuite, Tweetdeck, Facebook Scheduler, and Buffer all exist for a reason and it is to allow yourself the ability to not have to sit behind social media every day and manually input your information. Whether it be for your own business or a client's, automation can free up time to do other work. Ultimately, you can spend a couple of hours on your automation platform of choice and schedule an entire week, month, or year (if need be) in one sitting.
Email marketing is key to success as a business or for your client's businesses as well. Creating a newsletter or chain of emails with automated send dates is a great way to sit back and put your time to working on new projects for yourself and your client's. MailChimp and other platforms make it easy to create a flashy looking email and set it and forget it so that your subscribers receive your latest news without you having to manually go in and send to your email list.
What better way to get paid then to have a platform do most of the work for you? Platforms such as AND Co. make invoicing super easy without you having to create individual invoices yourself. You just have to punch in the data and everything else will be created for you. Even simpler platforms such as Paypal will help you create invoices as well. No longer do you need to type out a Document-style invoice and send via email--you just have to set the amount, description, and any other details and send along. You can even use certain platforms to invoice automatically each month on the same day--if set at a fixed rate.
While not completely automatic, contract platforms have made it easy to set the details you need for new clients while on-boarding. AND Co, among other platforms, has a template set up for all contracts in which you just input the main points specific to your business. Instead of finding a very generic template online that may not really match your business, you can now create robust contracts specific to your company or line of work in less than 15 minutes. This free's up more time to get to understand your client's needs better instead of just trying to come up with an intelligent sounding contract.
These are just a few quick tips on how to automate in 2018 to make work a bit more compact--and free up time for the real work. What automation tips do you have? Let us know!
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Socially Dedicated, a Philadelphia-based firm, provides marketing, content creation, public relations, business management consulting and social media management to small businesses. Check out our website or locate us on social media using the icons below.